Passion, Purpose, and How To Grow Your Practice

Friday, July 15, 2022 11:19 AM | Preston Patterson (Administrator)

Passion, Purpose, and How to Grow Your Practice  Presented by Windy McCarty LMHC | 1 CEU Available

We are pleased to offer this on-demand webinar to or MHCCF members and non-members (fee applicable). Please feel free to watch the video at any time. Successful completion of the post-presentation survey below will be required to ensure you receive CEU credit for your viewing of this online presentation.


Original Air Date: June 17, 2022 at 9:30AM

This presentation will cover strategies to grow your therapy practice while staying true to your authentic self and leading with purpose and your unique passion.  We will discuss best practices in marketing a private practice with an emphasis on how to market ethically and within HIPAA compliance laws.  We will also share practical tips including social media, online reputation management (google reviews) and the importance of a good website.  Marketing doesn't have to be scary and dreadful.  It is the goal of this presentation to debunk the "ick factor" and position your expertise while also honoring your authentic self.

Learning Objectives  

  1. Participants will gain knowledge on 'maximizing your reach' using social media
  2. Participants will explore the concept of Branding
  3. Participants will understand the importance of connecting passion with purpose
  4. Participants will explore creating a business plan for your practice
  5. Participants will further discuss: Clarity about your WHY / Why is marketing important / How to utilize marketing ethically as a therapist / Tips for evolving your online presence / Strategies to build your business / Specializing: to niche or not to niche / Creating a personal brand / and Aligning what is important to you with your business goals


Windy launched Purpose+Flow (healthcare marketing designed for therapists) in January 2022 as a passion project that she developed over the past five years.  She is also the senior business development director for two UHS mental health and substance use hospitals in Central Florida where she has been employed for the past nine years.  She is a licensed mental health therapist with a background in graphic design.

In 2022, she was named amongst her peers across the county as a Legacy in Leadership recipient.  She launched Random Acts of Kindness, a grassroots social movement to spread kindness in 2019.  She serves on the American Foundation of Suicide Prevention board and volunteers with other mental health advocacy organizations in Central Florida.

Windy is inspired by making small positive impacts in her day-to-day life through kindness and whole-heartedly believes in the power of finding one’s purpose and flow.  She feels fortunate to blend her knowledge of business and creativity while helping others create and grow their therapy practices.

In her spare time she enjoys creating art with her son and finding new and exciting adventures in life- from building a pillow fort to exploring new beaches across the world.

“True marketing is connection.  It’s about identifying who you are truly meant to serve, clarifying how you best serve them, and sharing your gifts with the world.”


  • Attendance Certificate - No CEU Needed Version (Attendance only)
    *Please complete CEU Survey if you would like a certificate that shows you have earned a CEU for participation in the on-demand webinar. Your CEU certificate will be emailed to you once your CEU's have been submitted to CE Broker.



Please be sure to complete the post-webinar quiz for CEU credit. Once the post-presentation survey is complete, allow our team up 30 days to process your CEU credits. You will receive your CEU Certificate once your CE's have been submitted to CE Broker.

Please email all questions regarding CEUs to or feel free to call us at 407-502-0344, M-F, 9 AM - 5 PM (EST). 


No problem! We have you covered. You can always email us at or call/text us at  407-502-0344. We are here to help you!

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